The power of brands: How household names can boost your portfolio
UK-listed consumer goods giant Unilever (ULVR) is in the middle of a well-publicised restructuring which involves focusing on the product ranges in its portfolio which it feels resonate most strongly with shoppers. The decision to focus on these so called 'power brands' is just the latest illustration of how much brands matter, how there is a clear hierarchy for brands, how their fortunes can...